About

We are building the thing the coordinator needs at 20:18.

Not the thing that looks best in a screenshot. BehindScape started because the software an Indian event company can actually buy is either a Western agency CRM that has never heard of a sangeet, or a local tool that will not tell you what it costs until you get on a call.

What we think is actually wrong.

The plan is the easy part

Almost every tool in this category stops caring once the client has signed. That is roughly where the real job starts, and it is the part that eats your evenings.

So the day-of board is the main screen

Opaque pricing is a tell

If a product will not print its price, it is because the price depends on how large your event was. We would rather charge a flat rate and be boring about it.

The number is on the pricing page

Nobody is changing their habits

Your mandap contractor is not going to start using email. Any product that needs him to is a product that quietly stops being used by March.

So WhatsApp is next

Where this actually is.

The product is not open yet. Here is what is true today rather than what we hope will be true.

Now
Building with nine event companies in Ahmedabad, Jaipur and Kochi, on their real weddings, not on demo data.
Next
Vendor hub, day-of board and the client portal finished. Invoicing in testing with two chartered accountants.
At launch
Fifty companies get accounts, three months free, and we ask them for honest feedback in return. We will email the date to the early access list before we announce it anywhere else.
After that
Whatever those fifty tell us is broken. We would rather ship the boring fix they need than the feature that demos well.

What it does, how it is shaped for India, and what it costs.

Talk to us before you sign up.

Write to [email protected] and a founder replies, usually the same day. Tell us what your last season broke on. That is genuinely more useful to us than a sign-up.

What you are joining: 50companies in the first group; Soonlaunching; we will email you the date; 3 monthsfree, in exchange for honest feedback; No cardand no demo call to sit through